As we come closer to the end of our community projects, I thought I would share an article on online and social communities. This article elaborates on the functions and dynamics within a community in an easy-to-understand way. It also discusses how marketing targets these communities to become successful. Identified below are the three purposes in using these communities;
1. Build relationships and trust
2. Gather those with similar interests/profiles
3. Promote interactions
Check out the below link to read more on these types of communities! :)
Online communities and social communities: a primer
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